The Air Jordan 1 was released in 1985 kicking off not only the greatest legacy
in sneakers, but also the greatest legacy in basketball history.The first round,
third overall pick, Michael Jordan, was selected by the Chicago Bulls in the
1984 NBA Draft. Before landing in the NBA, Michael Jordan had a resume that no
other player could touch.
Jordan excelled in college basketball at North
Carolina and helped lead Team USA to a gold medal in the 1984 Olympic
Games.Wearing the Air Jordan 1, Michael Jordan soared in his rookie year. Jordan
earned a spot on the All-Star team, finished third in scoring (28.2 ppg),
brought back the Bulls back to the playoffs, and not surprisingly was Rookie of
the Year.Nike, a brand having troubles breaking into the basketball market, saw
the potential in Michael Jordan as a player as well as a marketing icon and was
immediately signed.
No comments:
Post a Comment